ABOUT US
We built it ourselves before we shared it.
Smalt didn’t start as a software company – it started as a trade shop of our own. We founded it, scaled it and made every mistake ourselves – then built the platform we wish we’d had at the start.
Smalt didn’t start as a software company – it started as a trade shop of our own. We founded it, scaled it and made every mistake ourselves – then built the platform we wish we’d had at the start.
Three phases, one thread: build it ourselves first, scale it with our own technology, then open the system to others.
Founded as an electrical shop for PV and electrical installations, initially using standard third-party tools. In parallel, the in-house Smalt Academy launches, training and up-skilling roofers and electricians.
The company is growing to over 50 employees and four locations (Berlin, Cologne, Dortmund, Hanover). We are replacing third-party providers with our own worker app, back-office portal, and customer dashboard.
What works in our own shop becomes a platform for others: we open the Smalt Backoffice+ & Growth platform to partner shops – as GTM and back-office infrastructure for European trades.
15+ signed partners in the first year, many already in the six-figure range.
Every process is proven in our own shop before a partner ever uses it.
Operational excellence meets an AI-native, proprietary platform.
A success-based revenue share instead of a software licence - fully aligned incentives.
Photos from the Smalt installation business - teams, job sites, PV systems, academy.
