A group of men working on a solar panel.

Reviews

5.0

Your growth partner and office team

For local electrical and HVAC businesses:
New projects and no paperwork

Workshop

Be your own boss

Comprehensive support for your craft business

The partnership for full project pipelines, empty desks,
and real growth.

Finally fully booked

Planable projects from day one

Activated local & digital lead channels

Only pre-qualified inquiries

More time on site

Accounting, payroll & finances

Quotes, invoices, reminders – all sorted

You do the craft, we handle the rest

Become the market leader in your region

SEO-optimised website

Google, social media, offline - all from one source

Visible & independent from platforms

Become entrepreneur, not just a tradesperson

Weekly coaching &
sparring

Strategy for growth & scaling

Recruitment & team building

So unterstützt dich Smalt:

It's that quick:
4 steps to partnership

From the first inquiry to the first order in under 6 weeks.
Wochen.

Application

2 Workshops

Get to know

90-min online meeting

Workshop

90 mins on-site

Go-live

Contract start

Our clients and lead partners

6

From founding to the first project in 6 weeks

30k €

Euros in revenue in the first month

70%

Less time spent on proposal creation

Warum Smalt als Partner?

We make local businesses ower first choice

Successful own craft business

With over 50 employees and 4 locations (Berlin, Cologne, Dortmund, Hanover) – founded as an electrical specialist with an in-house academy for PV, heat pumps, battery, and electrical installations.

Designed by craftsmen, built by developers

We combine operational excellence and deep process optimisation with the power of artificial intelligence.

Finance & process expertise

We combine craft and industrial masters with accountants, McKinsey consultants, and successful entrepreneurs.

100% digitised back office process.

Let's get started! Where do you stand?

I want to start a business

Do you want to start an electrical or HVAC business?

For new businesses

I have a business

Are you running an electrical or HVAC business and want to grow?

For existing businesses

FAQ on the partnership with Smalt

What is Smalt?

Smalt is your back-office partner for HVAC and electrical businesses. You do the craft – we take care of the rest.

What services are included?

Projects: Plannable projects from day 1, pre-qualified leads, local & digital lead channels
Back Office: Accounting, payroll & finances, quotes, invoices, payment reminders
Marketing: SEO-optimized website, Google, social media & offline – all from one source
Growth: Weekly coaching, scaling strategy, recruiting & team building

Who is Smalt for?

For master craftsmen who want to start their own business, and for existing businesses that want to grow but are stuck in admin chaos.

What does it cost?

No entry fee. We work on a success-based model – we only earn when you earn.

Will I lose control of my business?

No. It remains your company, your name, your decisions. We are your support team in the background.

How do I become a partner?

Book a free initial consultation. We'll check if we're a good fit – no risk, no obligation.

Unser Team

Dein Ansprechpartner
Auftragsgewinnung & Umsatzstabilität
Angebote & Auftragsabwicklung
Buchhaltung & Administration
Unternehmensstrategie & Wachstum

Lukas ist Ihr Ansprechpartner für alle operativen Angelegenheiten

Mit 5 Jahren Erfahrung im Management von Handwerksbetrieben kennt er die täglichen Abläufe und koordiniert alle Bereiche.

Ihr Ansprechpartner

Agiert als Ihr persönlicher Büroleiter und überwacht administrative Aufgaben
Koordiniert Fachteams für eine effiziente Servicebereitstellung
Reduziert die Notwendigkeit für mehrere Dienstleister
Versteht Ihr Unternehmen und die Branche für eine nahtlose Koordination
Koordination aller Teams
Kein Büroarbeit mehr
Unterstützung bei GmbH-Umwandlung
Zentrale Anlaufstelle & Updates

Nikolai ist dein Spezialist für Vertrieb & Auftragsgewinnung.

Mit 8 Jahren Erfahrung in der Handwerks-Akquise bringt er die besten Strategien und begleitet dich beim Aufbau systematischer Vertriebsstrukturen.

Auftragsgewinnung & Umsatzstabilität

Verkaufte Projekte von Smalt-Partnerunternehmen (z.B. Viessmann, Stadtwerke Berlin, E.ON)
SEO-optimierte Website mit Projektreferenzen und direkten Kontaktmöglichkeiten
MyHammer, Check24 – qualifizierte Leads inkl. Nachfassmanagement
Hausverwaltungen, Bauträger, Industrie – spezifische Kundenansprache
Partnerprojekte
Deine Online-Präsenz
Leadportale
Gewerbeakquise

Felix ist dein Fachmann für Angebotserstellung & Auftragsabwicklung.

Mit über 1000 abgewickelten Projekten beherrscht er Kalkulation und Projektabwicklung im Handwerk bis ins Detail.

Angebote & Auftragsabwicklung

Keine verpassten Anrufe durch professionelle Erreichbarkeit
Schnelle, marktgerechte Kalkulation während der Arbeitszeit
Systematisches Follow-up ohne emotionales Druckgefühl
Erreichbarkeit garantieren
Angebote strukturiert erstellen
Nachfassen bis zum Abschluss

Lina ist deine Expertin für Buchhaltung & Finanzen.

Mit 8 Jahren Erfahrung in der Handwerks-Buchhaltung sorgt sie für klare Strukturen und absolute Transparenz in deinen Zahlen.

Buchhaltung & Administration

Alle Geschäftsvorfälle gebucht – monatliche BWA mit Projektanalysen
Volle Klarheit über Liquidität, Kosten und Gewinn in Echtzeit
Pünktliche Rechnungen – systematisches Nachfassen
Umsatzsteuer, Lohnsteuer, Jahresabschluss – alles übernommen
Finanz- und Lohnbuchhaltung
Finanzielle Transparenz
Rechnungswesen & Mahnwesen
Steuerliche Pflichten

Marius ist dein Wegbegleiter für Unternehmensstrategie & Wachstum.

Mit 3 erfolgreich skalierten Unternehmen und über 10 Jahren Erfahrung in der Unternehmensentwicklung kennt er jeden Schritt deines Weges.

Unternehmensstrategie & Wachstum

Fehler werden früh erkannt und vermieden
Du entwickelst dich gezielt vom Handwerker zum Unternehmer
Langfristig führst du deine eigenen Teams
Es gibt ein klares Zielbild und einen realistischen Wachstumsplan
Früherkennung
Unternehmer-Entwicklung
Teamführung
Klare Strategie

Meet the team

Khurram Masood

Khurram Masood

Co-Founder & CEO

Khurram Masood

Co-Founder & CEO

Khurram has over 15 years of experience as an entrepreneur and technology expert—as co-founder of African Leadership University, CPO at Sharpist, and associate partner at McKinsey. He grew up in India and lived and worked in 17 countries before moving to Berlin in 2019. He holds a master's degree in computer science from Stanford University.

Marius Westhoff

Marius Westhoff

Co-Founder & CEO

Marius Westhoff

Co-Founder & CEO

Marius has more than 15 years of entrepreneurial and leadership experience – as a member of the founding team of upGrad, India's largest online education company, as an investor at Learn Capital and Bertelsmann, and as a consultant for McKinsey. He grew up in rural Germany, lived in India and the US, and holds an MBA from Harvard.

Lukas Eisenberg

Lukas Eisenberg

Chief of Staff & Customer Success Manager

Lukas Eisenberg

Chief of Staff & Customer Success Manager

Lukas joined smalt as a Founders Associate. Prior to that, he completed his master's thesis at Stanford University and worked on the investment team of the climate tech venture capital fund Planet A. He grew up in Munich and Moscow and holds an M.Sc. from the Technical University of Munich.

Josh Dunker

Josh Dunker

Key Account Manager & Sales-Coach

Josh Dunker

Key Account Manager & Sales-Coach

Brings over ten years of experience in the electrical and energy technology industry. After starting out in electrical wholesale, he helped craft businesses digitize their purchasing at Contorion and built up a Germany-wide network of installers as Partner Manager at Zolar. At Smalt, he is driving forward the establishment and development of the partner network—with the conviction that master craftsmen can achieve great things with the right structures and partners.

Sara Thierfelder

Sara Thierfelder

Managing Director smalt installations

Sara Thierfelder

Managing Director smalt installations

Sara is a master electrician in the trade and industry with a wealth of experience, having connected over 70 MW of PV systems to the grid over the past 10 years. Before joining smalt, Sara had already been working in the renewable energy business for years, serving both commercial and private customers.

Lina Wegner

Lina Wegner

Finance & Accounting Lead

Lina Wegner

Finance & Accounting Lead

Lina has over 20 years of experience in financial accounting, balance sheet accounting, and payroll accounting—from operational accounting to setting up entire finance departments. She was responsible for HGB financial statements, implemented automation and control processes, and led the finance and payroll teams as well as international integration projects at Zeitgold and Deel Inc.

Lilly Ostendorf

Lilly Ostendorf

HR- & Recruiting Manager

Lilly Ostendorf

HR- & Recruiting Manager

Since 2021, Lilly has been shaping modern HR structures in the skilled trades sector. During her 3+ years at thermondo, she supported the growth of a rapidly scaling company and gained valuable experience in establishing efficient processes and strategic HR planning. At Smalt, she is responsible for the entire spectrum of modern human resources work as HR manager, including recruiting and training qualified specialists and advising managers on labor law.

Mohamad Abou Alfa

Mohamad Abou Alfa

Technical Planning Lead

Mohamad Abou Alfa

Technical Planning Lead

Mohamad is Head of Technical Planning with a degree in mechanical engineering and PMI-CAPM certification. With over three years of experience in the solar industry, he started at Smalt as a Solar Operations Specialist, then became Team Lead, and now heads up technical planning and procurement for residential and commercial projects. His combination of practical experience and structured project management ensures efficient, high-quality solar system installations.

Antonia Kempf

Antonia Kempf

Chief of Staff & Product Manager

Antonia Kempf

Chief of Staff & Product Manager

Antonia operates at the intersection of technology, skilled trades, and company building. Before joining Smalt, she worked in the startup ecosystem and at Project A, one of Europe’s leading early-stage VCs, where she helped build the firm’s venture studio and worked with founders to develop and validate new business ideas. At Smalt, she co-developed the Commercial PV business together with the company’s master electrician, led large-scale projects, and now heads Product Management. In her role, she focuses on empowering partner companies to become local market leaders through technology, services, and operational excellence.

Smalt is supported by leading, global investors.

Europe's leading investor in the construction and property sector

One of the world's largest and most renowned technology venture capital (VC) funds

World's largest educational Venture Capital funds

Europe's leading first cheque fund, founded by Axel Springer & Porsche