★★★★★5.0 · Google ReviewsTHE PARTNERSHIP
Your growth partner and office team

You handle the craft.
We handle the rest.

Your growth partner and office team for local electrical and HVAC businesses—whether a new startup or an established company.

Become a partnerView services
★★★★★

Smalt secured us a €125K KfW loan — generated our first revenue within the first few weeks and earned us €70K in a single month.

Thomas K.

Alpha Energy

New founding
★★★★★

The Smalt team really rolls up their sleeves and has taken all the back-office work off my plate — from order qualification to invoicing

Thomas K.

Elektrotechnik Düsterloh

Existing shop
★★★★★

The great thing about Smalt: they have a dedicated person for every department — someone who's a genuine expert in that field.

Thomas K.

Fabian Hummler

Managing Director
★★★★★

Smalt helped me develop a business and financing plan so I can optimize my revenue.

Thomas K.

Voltario Elektrotechnik

Existing operation
6 Weeks
From founding to first project
±40.000€
recurring monthly revenue in 6 months
70%
Less time spent creating quotes
Let's get started

Where are you right now?

Both paths lead to your success – same team, same platform.

🚀

I want to start a business

You’re a master craftsman or technician and want to launch an electrical or HVAC shop.

  • From first contact to first job in 6 weeks
  • Full business registration & insurance
  • KfW founder loan & holding structure
  • Professional SEO website & first jobs
📈

I already run a shop

You run an electrical or HVAC shop and want to scale & optimise.

  • 10–15 hours saved per week
  • A complete back-office team
  • Access to predictable B2B jobs
  • Marketing & local market leadership
?

Different department?

You don't work in the electrical or HVAC sectors, but you would still like to speak with us.

No entry fee. Success-based partnership – we only earn when you earn.

Our offering

What we take off your plate

Seven areas that normally only large companies can afford. With no fixed costs.

01
Setup

Brand & visibility

Your business has to be easy to find and look professional, before we even talk about enquiries.

  • Your own website, optimised for Google and kept up to date
  • Google Business Profile maintained, our partners see +50 % more enquiries via Google
  • Brand identity: logo, colours, fonts
  • Flyers, print material & business cards, designed, printed, delivered
  • Local presence and brand awareness in your region
02
Setup

Platform & app

Our own partner platform, live at every partner business.

  • Partner app & desktop as your central cockpit
  • Every project, customer record and quote at a glance
  • Approve quotes and sign them digitally, straight from your phone
  • Send a voice message or video from the site visit and we turn it into a finished quote
  • Tasks, notes and questions for your office team
  • Phone, Slack or app, every interaction in one place
03
Jobs

Lead generation & jobs

Enquiries come in predictably, not in waves.

  • Lead portals: MyHammer, Check24, TrustLocal and others, straight into the CRM
  • Commercial partners & project business: Viessmann, Stadtwerke, E.ON
  • SEO, Google Ads & social media
  • Every enquiry is captured and logged
  • We take your incoming calls
04
Jobs

Sales & customer management

From enquiry to signature, we handle all four steps.

  • Qualification by phone & WhatsApp
  • Full quote creation, best prices thanks to Sonepar & Unielektro
  • You approve, the customer signs digitally. No paper processes
  • Systematic follow-up through to close
  • Customer communication and scheduling run through us
  • Invoicing and dunning
05
Backing

Operations & admin

The office work happens at our end, not at your kitchen table in the evening.

  • Single point of contact for customers, suppliers and authorities
  • All correspondence & project documentation
  • Time tracking and digital sign-off protocols
  • Scheduling between site and office
  • Monthly business analysis with clear recommendations
  • Invoicing and dunning
06
Backing

Grid registrations & subsidies

The paperwork most businesses get stuck on.

  • Full grid registration: PV, storage, wallbox, heat pump
  • All correspondence with the grid operator
  • Commissioning, sign-off & feed-in tariff
  • Subsidy applications (KfW, BAFA) included
07
Backing

Strategy & growth

A sparring partner who knows your business.

  • Weekly coaching & sparring
  • Documented business plan & strategy
  • Smalt Academy: Viessmann, Hager & leadership training
  • Monthly sparring on capacity, pricing and growth
OPTIONAL

Start-up support

If you are starting out, or your business needs a new structure: company formation and all the paperwork in under 6 weeks.

6–8
weeks to incorporation
120.000 €
KfW loan possible
15+
businesses launched with us
  • Detailed business plan incl. investment & liquidity
  • Company formation checklist (trade registration, craft licence, commercial register)
  • Insurance & bank accounts set up
  • KfW founder loan application (if relevant)
  • Insurance cover: liability, warranty, vehicle fleet

One partnership, one team

Every area from a single source, instead of five separate vendors. No fixed costs, no entry fee, first month free.

Become a partner
Our Team

Eight experts, one team for your business

8 pillars, one partnership. Every area has a dedicated contact person – full operational relief.

01optional

Founding support

A clean start – from registration to financing.

  • Detailed business plan incl. investment & liquidity

  • Tax registration, trade licence, craft card

  • Set up insurance & bank accounts

  • Apply for KfW founder loan (if relevant)

02

From lead to signature

Turning enquiries into signed contracts.

  • Phone service for all sales activities

  • Pre-qualification & first assessment (phone & WhatsApp)

  • Market-rate costing & full quote creation

  • Systematic follow-up to close — all in the CRM

03

Tech & product infrastructure

One platform for every workflow in your business.

  • Smalt partner app & desktop as central CRM & cockpit

  • AI voice messages & automated communication

  • Time tracking, digital handover protocols & docs

  • Wholesaler integration (e.g. Sonepar) for better terms

04

Strategy & growth

From tradesperson to entrepreneur.

  • Weekly coaching & sparring

  • Documented business plan & strategy

  • Smalt Academy: Viessmann, Hager & leadership training

  • Monthly finance coaching for a healthy business

05

Marketing & lead generation

Visible locally and reliably fully booked.

  • Website optimisation & strong local Google presence

  • Portal listings: myHammer, Check24 & more — leads into the CRM

  • Online channels: SEO, Google Ads & social media

  • Partner projects & B2B acquisition: Viessmann, Stadtwerke, E.ON

06

Bookkeeping & finance

Finances under control – handled entirely for you.

  • Financial & payroll accounting fully taken over

  • Monthly BWA with clear recommendations

  • VAT returns & annual accounts

  • Authority comms: health insurers, trade associations, tax office

07

Staffing & recruiting

Finding and keeping the right people.

  • Job postings & active recruiting

  • Onboarding & training of new staff

  • Employment-law advice for managers

  • Safety briefings & occupational safety

08

Admin & grid registrations

Grid registration & authorities – we handle it.

  • Full grid registration (PV, storage, wallbox, heat pump)

  • All correspondence with the grid operator

  • Commissioning, approval & feed-in tariff

  • Central point of contact & coordination of all teams

Our team

Nobody becomes the local leader alone

From getting noticed to a full order book. A team of specialists for every area, instead of one office assistant expected to do everything.

Become a partner
1
Phase 1 · Setup
01

Brand & visibility

Josh Dunker
in
Felix Kuhlmann
in
Verena Gerhardus
in
02

Platform & app

Lukas Eisenberg
in
Theresa März
in
Cora Stalph
in
Paul Stabe
in
2
Phase 2 · Jobs
03

Lead generation & jobs

Arne Zitzke
in
04

Sales & customer management

Lina Wegner
in
Albina Schneider
in
3
Phase 3 · Backing
05

Operations & admin

Lilly Ostendorf
in
Philipp Mützel
in
06

Grid registrations & subsidies

Johannes Degn
in
Ajay Imade
in
Daniel Ladwig
in
Suryakant Yengudle
in
Ayush Payasi
in
Jaya Durga
in
07

Strategy & growth

Marius Westhoff
in
Khurram Masood
in
No call centre. Your team, your partner.
Our platform

Your office keeps running while you are on site

No software you have to operate yourself. We work in it, and you see on your phone what is happening.

smalt App – Tagesplan
smalt App – Projekt
smalt App – Angebot
smalt App – Freigabe
←
→
Day plan
Project
Quote
Approval
smalt App – Tagesplan
smalt App – Projekt
smalt App – Angebot
smalt App – Freigabe
✓
Day plan, project, quote, approval
✓
Materials at your rates
✓
Sign-off straight from site
✓

Everything in one place

Jobs, customers and appointments at a glance — on your phone and on your laptop.

✓

From job to invoice

Plan appointments, document work, assign tasks across the team — all digital, no paperwork chaos.

✓

Connected directly to wholesalers

Materials via Sonepar & co. at your rates — prices already calculated in the quote.

✓

Less paperwork thanks to voice messages

Just speak instead of typing — project coordination keeps running automatically.

✓

KI als Wettbewerbsvorteil, nicht als Menschersatz

Fachwissen, Angebote, Stücklisten, Leistungsverzeichnisse binnen Minuten - die smalt eigene KI macht dich stärker, schneller und genauer als dein Wettbewerb

FAQ

Frequently asked questions

What is Smalt?

Smalt is your back-office and growth partner for HVAC and electrical shops. You do the craft – we handle the rest.

What's included?

Jobs: predictable projects from day 1, pre-qualified leads. Back office: bookkeeping, payroll, quotes, invoices, dunning. Marketing: SEO site, Google, social & offline. Growth: weekly coaching, strategy, recruiting. See the full service catalogue above.

What does it cost?

No entry fee. We work on a success basis with a 10–15% revenue share – we only earn when you earn.

Do I lose control of my business?

No. It stays your company, your name, your decisions. We're your support team in the background.

Is there a minimum term?

The partnership runs for 3 years – enough time to build sales, back office and growth sustainably.

Do I need a master's certificate to start?

Not necessarily. Founding is also possible via the experienced-journeyman rule or a suitable company structure – we check this in the intro call.

Does it work without my own lead network?

Yes. Through partner projects (e.g. Viessmann, Stadtwerke, E.ON), lead portals and your new SEO website we deliver predictable jobs from day one.

How fast am I up and running?

Typically 6 weeks from first enquiry to first job – including registrations, website and activated sales.

What happens to my existing bookkeeping & tax advisor?

We take over ongoing bookkeeping and work with your tax advisor, or introduce a suitable one – a clean handover is part of onboarding.

How is the revenue share calculated and billed?

Based on revenue processed through the platform, transparently traceable in the CRM and billed monthly. No hidden costs.

How do I become a partner?

Book a free intro call. We check whether we're a fit – no risk, no obligation.

Let's get started!

No entry fee. Success-based partnership. Book a free intro call.

Become a partner now

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