★★★★★5.0 · Google ReviewsTHE PARTNERSHIP
Your growth partner and office team

You handle the craft.
We handle the rest.

Your growth partner and office team for local electrical and HVAC businesses—whether a new startup or an established company.

Become a partnerView services
★★★★★

Smalt secured us a €125K KfW loan — generated our first revenue within the first few weeks and earned us €70K in a single month.

Thomas K.

Alpha Energy

New founding
★★★★★

The Smalt team really rolls up their sleeves and has taken all the back-office work off my plate — from order qualification to invoicing

Thomas K.

Elektrotechnik Düsterloh

Existing shop
★★★★★

The great thing about Smalt: they have a dedicated person for every department — someone who's a genuine expert in that field.

Thomas K.

Fabian Hummler

Managing Director
★★★★★

Smalt helped me develop a business and financing plan so I can optimize my revenue.

Thomas K.

Voltario Elektrotechnik

Existing operation
6 Weeks
From founding to first project
±40.000€
recurring monthly revenue in 6 months
70%
Less time spent creating quotes
Let's get started

Where are you right now?

Both paths lead to your success – same team, same platform.

🚀

I want to start a business

You’re a master craftsman or technician and want to launch an electrical or HVAC shop.

  • From first contact to first job in 6 weeks
  • Full business registration & insurance
  • KfW founder loan & holding structure
  • Professional SEO website & first jobs
📈

I already run a shop

You run an electrical or HVAC shop and want to scale & optimise.

  • 10–15 hours saved per week
  • A complete back-office team
  • Access to predictable B2B jobs
  • Marketing & local market leadership
?

Different department?

You don't work in the electrical or HVAC sectors, but you would still like to speak with us.

No entry fee. Success-based partnership – we only earn when you earn.

WHAT WE OFFER

Service catalogue: 8 pillars, 1 partnership

Full operational relief – from founding through daily operations to scaling.

Optional

Founding support

  • Detailed business plan incl. investment & liquidity
  • Tax registration, trade registration, craft licence
  • Insurance & bank accounts set up
  • KfW founder loan application (if relevant)
Wachstum

Marketing & lead generation

  • Website optimisation & strong local Google presence
  • Portals: MyHammer, Check24 & more – leads straight into the CRM
  • Online channels: SEO, Google Ads & social media
  • Partner projects: Viessmann, Stadtwerke, E.ON
Vertrieb

From lead to signature

  • Phone service for all sales activity
  • Pre-qualification & first scoring (phone & WhatsApp)
  • Market-rate pricing & full quote creation
  • Systematic follow-up to close – all in the CRM
Finanzen

Bookkeeping & finance

  • Full financial & payroll accounting handled
  • Monthly management report with clear recommendations
  • VAT filings & annual financial statements
  • Authority comms: health insurers, trade bodies, tax office
Technologie

Tech & product infrastructure

  • Smalt partner app & desktop as central CRM & cockpit
  • AI voice messages & automated communication
  • Time tracking, digital sign-off protocols & docs
  • Wholesaler integration (e.g. Sonepar) for better terms
Personal

Staffing & recruiting

  • Job postings & active recruiting
  • Onboarding & ramp-up of new hires
  • Employment-law advice for owners
  • Safety briefings & occupational safety
Strategie

Strategy & growth

  • Weekly coaching & sparring
  • Written business plan & strategy
  • Smalt Academy: Viessmann, Hager & leadership training
  • Monthly finance coaching for a healthy business
Admin

Admin & grid registrations

  • Full grid registration (PV, storage, wallbox, heat pump)
  • All correspondence with the grid operator
  • Commissioning, sign-off & feed-in tariff
  • Single point of contact & coordination of all teams

One partnership, one team

All 8 pillars from one source – instead of five separate vendors. For a 10–15% revenue share, with no entry fee.

Become a partner now
Our Team

Eight experts, one team for your business

8 pillars, one partnership. Every area has a dedicated contact person – full operational relief.

01optional

Founding support

A clean start – from registration to financing.

  • Detailed business plan incl. investment & liquidity

  • Tax registration, trade licence, craft card

  • Set up insurance & bank accounts

  • Apply for KfW founder loan (if relevant)

02

From lead to signature

Turning enquiries into signed contracts.

  • Phone service for all sales activities

  • Pre-qualification & first assessment (phone & WhatsApp)

  • Market-rate costing & full quote creation

  • Systematic follow-up to close — all in the CRM

03

Tech & product infrastructure

One platform for every workflow in your business.

  • Smalt partner app & desktop as central CRM & cockpit

  • AI voice messages & automated communication

  • Time tracking, digital handover protocols & docs

  • Wholesaler integration (e.g. Sonepar) for better terms

04

Strategy & growth

From tradesperson to entrepreneur.

  • Weekly coaching & sparring

  • Documented business plan & strategy

  • Smalt Academy: Viessmann, Hager & leadership training

  • Monthly finance coaching for a healthy business

05

Marketing & lead generation

Visible locally and reliably fully booked.

  • Website optimisation & strong local Google presence

  • Portal listings: myHammer, Check24 & more — leads into the CRM

  • Online channels: SEO, Google Ads & social media

  • Partner projects & B2B acquisition: Viessmann, Stadtwerke, E.ON

06

Bookkeeping & finance

Finances under control – handled entirely for you.

  • Financial & payroll accounting fully taken over

  • Monthly BWA with clear recommendations

  • VAT returns & annual accounts

  • Authority comms: health insurers, trade associations, tax office

07

Staffing & recruiting

Finding and keeping the right people.

  • Job postings & active recruiting

  • Onboarding & training of new staff

  • Employment-law advice for managers

  • Safety briefings & occupational safety

08

Admin & grid registrations

Grid registration & authorities – we handle it.

  • Full grid registration (PV, storage, wallbox, heat pump)

  • All correspondence with the grid operator

  • Commissioning, approval & feed-in tariff

  • Central point of contact & coordination of all teams

Our Team

Seven departments. 21 experts.
One of them becomes your dedicated contact.

Become a partner now
01

Sales & Marketing

Josh Dunker
in
Felix Kuhlmann
in
Verena Gerhardus
in
02

Administration

Lukas Eisenberg
in
Theresa März
in
Cora Stalph
in
Paul Stabe
in
03

Grid Registration & Subsidies

Arne Zitzke
in
04

Finance & Payroll

Lina Wegner
in
Albina Schneider
in
05

HR & Recruiting

Lilly Ostendorf
in
Philipp Mützel
in
06

Technology & App

Johannes Degn
in
Ajay Imade
in
Daniel Ladwig
in
Suryakant Yengudle
in
Nikhil Patil
in
Jaya Durga
in
07

Strategy & Growth

Marius Westhoff
in
Khurram Masood
in
No call center. Your team, your partner.
Our Team

The team behind
your growth.

Vertrieb & Marketing
Josh DunkerFelix KuhlmannVerena Gerhardus
⌄
Josh Dunker
in
Felix Kuhlmann
in
Verena Gerhardus
in
Lukas Eisenberg
in
Theresa März
in
Cora Stalph
in
Paul Stabe
in
Arne Zitzke
in
Lina Wegner
in
Albina Schneider
in
Lilly Ostendorf
in
Philipp Mützel
in
Johannes Degn
in
Ajay Imade
in
Daniel Ladwig
in
Suryakant Yengudle
in
Nikhil Patil
in
Jaya Durga
in
Marius Westhoff
in
Khurram Masood
in
Get started for free→
Technology at work

The technology behind your business

Not software you have to operate yourself — your digital back-office team, running for you around the clock.

smalt.app/projekte
Smalt Projektverwaltung – Platzhalter
Smalt App – Platzhalter
smalt.app/projekte
One business, one platform — in the office and on the job site.
✓

Everything in one place

Jobs, customers and appointments at a glance — on your phone and on your laptop.

✓

From job to invoice

Plan appointments, document work, assign tasks across the team — all digital, no paperwork chaos.

✓

Connected directly to wholesalers

Materials via Sonepar & co. at your rates — prices already calculated in the quote.

✓

Less paperwork thanks to voice messages

Just speak instead of typing — project coordination keeps running automatically.

✓

KI als Wettbewerbsvorteil, nicht als Menschersatz

Fachwissen, Angebote, Stücklisten, Leistungsverzeichnisse binnen Minuten - die smalt eigene KI macht dich stärker, schneller und genauer als dein Wettbewerb

FAQ

Frequently asked questions

What is Smalt?

Smalt is your back-office and growth partner for HVAC and electrical shops. You do the craft – we handle the rest.

What's included?

Jobs: predictable projects from day 1, pre-qualified leads. Back office: bookkeeping, payroll, quotes, invoices, dunning. Marketing: SEO site, Google, social & offline. Growth: weekly coaching, strategy, recruiting. See the full service catalogue above.

What does it cost?

No entry fee. We work on a success basis with a 10–15% revenue share – we only earn when you earn.

Do I lose control of my business?

No. It stays your company, your name, your decisions. We're your support team in the background.

Is there a minimum term?

The partnership runs for 3 years – enough time to build sales, back office and growth sustainably.

Do I need a master's certificate to start?

Not necessarily. Founding is also possible via the experienced-journeyman rule or a suitable company structure – we check this in the intro call.

Does it work without my own lead network?

Yes. Through partner projects (e.g. Viessmann, Stadtwerke, E.ON), lead portals and your new SEO website we deliver predictable jobs from day one.

How fast am I up and running?

Typically 6 weeks from first enquiry to first job – including registrations, website and activated sales.

What happens to my existing bookkeeping & tax advisor?

We take over ongoing bookkeeping and work with your tax advisor, or introduce a suitable one – a clean handover is part of onboarding.

How is the revenue share calculated and billed?

Based on revenue processed through the platform, transparently traceable in the CRM and billed monthly. No hidden costs.

How do I become a partner?

Book a free intro call. We check whether we're a fit – no risk, no obligation.

Let's get started!

No entry fee. Success-based partnership. Book a free intro call.

Become a partner now

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