A group of men working on a solar panel.
What we do

Built on our successful installation business, we help ambitious craftsmen start and grow their own companies

Help craftsmen to start and/or grow their own companies
Make them digital and future-proof from day one
Partner with craftsmen to fuel growth with tools and training
Take care of setup, admin, and back office
Enable every craftsman to build a successful company and grow beyond expectations
Smalt Partnership

Your craft, your growth – powered by our partnership.

Built on the successful craft business, we now share this knowledge with the industry.

At Smalt, we:
Jeden Handwerker in die Lage zu versetzen, ein erfolgreiches Unternehmen aufzubauen und eigene Erwartungen zu übertreffen
A man in a hard hat working on a wall.
Customer & Administration
Finance & Accounting

Full focus on your craft – we handle the office work.
With top experts in
every field

HR & Marketing
IT & Processes
+
Smalt Academies
Technical & personal development for you and your team.
Co-Entrepreneur Network
Regular entrepreneurial & strategic exchange.
Smalt Installation Services

High-quality, reliable, solution-focused – we get the job done.

Smalt is one of the most skilled installation company in Germany. With our:

EPC unit incl. Meister-Technicians and in-house experts for complete project delivery
Academy for continuous training
Digital tools for efficiency and speed
A person in blue gloves is working on a solar panel.
A blank white paper with a black border.

We ensure fast, reliable, and solution-focused execution.

We deliver lasting customer satisfaction and prove every day that craftsmanship thrives when tradition meets bold innovation.

Selection of our close partners & customers

About smalt

Smalt’s mission is to close the productivity gap and unlock entrepreneurial growth in the trades sector.

We're developing the most craftsman-friendly technology, built on the foundation of our own industry-defining installation business.

Drawing from own experience, we help craftsmen start, manage, and scale successful companies - by minimizing non-value-adding work and providing the guidance, tools, and support they need to grow.

Meet the team

Khurram Masood

Khurram Masood

Co-Founder & -CEO

Khurram Masood

Co-Founder & -CEO

Khurram has over 15 years of experience as an entrepreneur and technology expert—as co-founder of African Leadership University, CPO at Sharpist, and associate partner at McKinsey. He grew up in India and lived and worked in 17 countries before moving to Berlin in 2019. He holds a master's degree in computer science from Stanford University.

Marius Westhoff

Marius Westhoff

Co-Founder & -CEO

Marius Westhoff

Co-Founder & -CEO

Marius has more than 15 years of entrepreneurial and leadership experience – as a member of the founding team of upGrad, India's largest online education company, as an investor at Learn Capital and Bertelsmann, and as a consultant for McKinsey. He grew up in rural Germany, lived in India and the US, and holds an MBA from Harvard.

Lukas Eisenberg

Lukas Eisenberg

Customer Success Manager

Lukas Eisenberg

Customer Success Manager

Lukas joined smalt as a Founders Associate. Prior to that, he completed his master's thesis at Stanford University and worked on the investment team of the climate tech venture capital fund Planet A. He grew up in Munich and Moscow and holds an M.Sc. from the Technical University of Munich.

Josh Dunker

Josh Dunker

Key Account Manager & Sales-Coach

Josh Dunker

Key Account Manager & Sales-Coach

Brings over ten years of experience in the electrical and energy technology industry. After starting out in electrical wholesale, he helped craft businesses digitize their purchasing at Contorion and built up a Germany-wide network of installers as Partner Manager at Zolar. At Smalt, he is driving forward the establishment and development of the partner network—with the conviction that master craftsmen can achieve great things with the right structures and partners.

Sara Thierfelder

Sara Thierfelder

Managing Director smalt installations

Sara Thierfelder

Managing Director smalt installations

Sara is a master electrician in the trade and industry with a wealth of experience, having connected over 70 MW of PV systems to the grid over the past 10 years. Before joining smalt, Sara had already been working in the renewable energy business for years, serving both commercial and private customers.

Lina Wegner

Lina Wegner

Finance & Accounting Lead

Lina Wegner

Finance & Accounting Lead

Lina has over 20 years of experience in financial accounting, balance sheet accounting, and payroll accounting—from operational accounting to setting up entire finance departments. She was responsible for HGB financial statements, implemented automation and control processes, and led the finance and payroll teams as well as international integration projects at Zeitgold and Deel Inc.

Lilly Ostendorf

Lilly Ostendorf

HR- & Recruiting Manager

Lilly Ostendorf

HR- & Recruiting Manager

Since 2021, Lilly has been shaping modern HR structures in the skilled trades sector. During her 3+ years at thermondo, she supported the growth of a rapidly scaling company and gained valuable experience in establishing efficient processes and strategic HR planning. At Smalt, she is responsible for the entire spectrum of modern human resources work as HR manager, including recruiting and training qualified specialists and advising managers on labor law.

Mohamad Abou Alfa

Mohamad Abou Alfa

Technical Planning Lead

Mohamad Abou Alfa

Technical Planning Lead

Mohamad is Head of Technical Planning with a degree in mechanical engineering and PMI-CAPM certification. With over three years of experience in the solar industry, he started at Smalt as a Solar Operations Specialist, then became Team Lead, and now heads up technical planning and procurement for residential and commercial projects. His combination of practical experience and structured project management ensures efficient, high-quality solar system installations.

Antonia Kempf

Antonia Kempf

Chief of Staff & Product Manager

Antonia Kempf

Chief of Staff & Product Manager

Antonia operates at the intersection of technology, skilled trades, and company building. Before joining Smalt, she worked in the startup ecosystem and at Project A, one of Europe’s leading early-stage VCs, where she helped build the firm’s venture studio and worked with founders to develop and validate new business ideas. At Smalt, she co-developed the Commercial PV business together with the company’s master electrician, led large-scale projects, and now heads Product Management. In her role, she focuses on empowering partner companies to become local market leaders through technology, services, and operational excellence.

Smalt is supported by leading, global investors.

Europe's leading investor in the construction and property sector

One of the world's largest and most renowned technology venture capital (VC) funds

World's largest educational Venture Capital funds

Europe's leading first cheque fund, founded by Axel Springer & Porsche